I am an experienced professional based in Cambridge, UK, who can provide web building expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also provided. My marketing mix includes traditional marketing (offline).

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Key to business development, digital strategy combines online reputation/PR, social selling and customer engagement, including brand advocacy. Download my digital analytics template for website and social media engagement to understand my holistic approach.

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I offer bespoke training in Cambridge to individuals, educational establishments and companies.Topics include marketing strategy, social media and analytics. I also provide content coaching if you want to improve your writing. Please email simonecastello @ hotmail.com (remove spaces).

I give public talks on digital marketing engagement and measurement using Google and channel analytics. Photo by Lenka Koppova.

• How to Publish a Journal or Book on an Electronic Platform
• Print versus Electronic Journals
• Preventing and Addressing Violence against Children
• Branding on a Budget for SMEs
• News writing for University of Cambridge website
• Academic Institutions in the Time of Covid-19

I am a content queen dancing to Google's piper tune. Let me show you my moves.

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