From Journalism to Marketing via Content!
I was a journalist for over a decade in London, working for BBC Worldwide, Haymarket, Hearst, IPC, News Corporation and Trinity Mirror magazines. I transitioned to marketing in 2008 and worked on international brands as advertising copywriter. In the past few years I have been working directly with SMEs and non-profit organisations in the UK to provide web building and marketing expertise.
Prices
What you are paying for
I am a very experienced writer and have solid strategic experience in B2C and B2B. Online I prefer organic SEO strategies based on content marketing and analytics. I can offer proven advice on the best social media channels to use to raise awareness and increase sales. I strongly believe in on-going professional development so you will get the latest recommendations and business practices, not last year's SEO. You are paying for my expertise, resourcefulness, original ideas, business contacts/advice and good after-sale service, not just for a piece of work. If you think about hiring someone of my experience, you will be paying 35-50K GBP per year, excluding contributions and pensions, so think of the saving! I am very loyal, I keep a backup of all my clients' work for several years and I pay tax - you will not have any issues in that regard.
Anything else?
I can create a tone of voice, a persona, whatever you need. I also offer competitor analysis and digital analytics. If you are not keen on planning your editorial calendar (blog, email marketing, internal news, etc) I can do it for you. I can also show you ways to re-purpose content you already have or provide flexible content for print and digital use. I will throw in a creative mindset at no extra cost.
Suits me Madam... what about other services?
Do you want me to train/coach you/your staff in digital copywriting or social media best practices? Let me know your requirements/budget and I will tailor a plan just for you. If you want web writing for a publication, please make me your best offer!
DIGITAL COPYWRITING & STRATEGY PORTFOLIO
WEBSITE BUILDING @ University of Cambridge
ADVERTORIALS FOR BRANDS & COMPETITIONS
JOURNALISM & BLOGGING
