From Journalism to Marketing via Content!
I was a journalist for over a decade in London, working for BBC Worldwide, Haymarket, Hearst, IPC, News Corporation and Trinity Mirror magazines. I transitioned to marketing in 2008 and worked on big brands as advertising copywriter. In the past few years I have been working directly with SMEs and non-profit organisations to provide digital strategy and international marketing expertise. I offer digital analytics consultancy to pharma companies through a local agency.
Prices
Digital Marketing Packages
BASIC: £1000 a month
Excludes optional fee for setting up new social media channels: £50 each.
BOOST: 1500 a month
Excludes optional fee for competitor analysis: £200
BESPOKE: 2000 a month
TERMS: Minimum commitment: 3 months (bear in mind you need one month to collect analytics).
My recommended timeframe is six to 12 months, depending on business, to collect a good set of data.
The package fee will be invoiced on a monthly basis. Minimum upfront deposit for each package is £500; 750; £1000.
Consultancy Rates
What you are paying for
This is a competitive daily rate for the digital writing and strategic experience I have. I am also super fast.I practise organic SEO and can offer solid advice on the best social media channels for your business.
I strongly believe in on-going professional development so you will get the latest recommendations and business practices.
You are paying for my expertise, resourcefulness, original ideas, business contacts/advice and good after-sale service, not just for a piece of work.
Anything else?
I can create a tone of voice, a persona, whatever you need. I also offer competitor analysis and digital analytics. If you are not keen on planning your editorial calendar (blog, email marketing, internal news, etc) I can do it for you. I can also show you ways to re-purpose content you already have or provide flexible content for print and digital use. I will throw in a creative mindset at no extra cost. Read some examples below.
Suits me Madam... what about other services?
Do you want me to train/coach you/your staff in digital copywriting or social media best practices? Let me know your requirements/budget and I will tailor a plan just for you. If you want web writing for a publication, please make me your best offer!
DIGITAL COPYWRITING & STRATEGY PORTFOLIO
WEBSITE BUILDING & MANAGEMENT @ University of Cambridge
ADVERTORIALS FOR BRANDS & COMPETITIONS
JOURNALISM & BLOGGING
