I can offer online presence expertise and communication strategies (B2C and B2B). Market intelligence, consumer insights and competitor analysis are also provided. My marketing mix includes digital and traditional marketing to reach all audiences.
Key to business development, digital strategy combines market discovery, brand awareness, reputation/PR, social selling and customer engagement, including advocacy - online word-of-mouth activities such as endorsements and reviews.
I offer training to individuals and organisations: marketing strategy, social media and analytics. I also provide content coaching to improve writing skills. I give public talks on digital marketing engagement and measurement using analytics.
I can work with big and small teams. In big teams I can negotiate with suppliers and ensure work is of high quality. In small teams I offer web development, SEO, social media and analytics support. I am happy to work with other writers and creatives when the budget allows it.