From Journalism to Marketing via Content

An organic approach to SEO

I was a journalist for over a decade, working for BBC Worldwide, Haymarket, Hearst, IPC, News Corporation and Trinity Mirror magazines. I transitioned to marketing as advertising copywriter for international brands. In the past years, I have been collaborating with SMEs and non-profit organisations, in particular the University of Cambridge, to provide web building, digital strategy (social media, blogger outreach, email marketing, etc.) and audience engagement expertise.

Digital Marketing & Business Development

I can scale digital marketing strategies adopted by large enterprises to fit the scope and budget of small organisations. I can create a tone of voice and orchestrate a whole campaign to raise awareness and increase sales or engagement (B2B/B2C). I favour organic SEO strategies based on content marketing.

I offer competitor analysis and digital analytics to measure engagement and refine strategy. I can plan your editorial calendar (blog, email marketing, news, etc). I can also show you ways to re-purpose content you already have and/or provide flexible content for print and digital use, including annual reports.

Last but not Least

I strongly believe in on-going professional development so you will get the latest business practices, not last year's SEO. I promise my expertise, resourcefulness, original ideas, business contacts and good 'after-sale service', including a satisfactory handover. I can also offer bespoke training/coaching in digital copywriting and social media best practices. My CV is on LinkedIn, which is also the best way to contact me - feel free to Google me.