Simone Castello, Cambridge

Blog post

Marketing expertise

Traditional Media and Marketing

From Journalism to Marketing via Content!

I was a journalist for over a decade in London, working for BBC Worldwide, Haymarket, Hearst, IPC, News Corporation and Trinity Mirror magazines. I transitioned to marketing in 2008 and worked on big brands as advertising copywriter. In the past few years I have been working directly with SMEs and non-profit organisations to provide digital strategy and international marketing expertise. I offer digital analytics consultancy to pharma companies through a local agency.


What you are paying for

The below are competitive daily rates and packages for the digital writing and strategic experience I have. I am also super fast. I practise organic SEO and can offer solid advice on the best social media channels for your business. I strongly believe in on-going professional development so you will get the latest recommendations and business practices. You are paying for my expertise, resourcefulness, original ideas, business contacts/advice and good after-sale service, not just for a piece of work. If you think about hiring someone of my experience, you will be paying 30-50K GBP excluding contributions and pensions, so think of the saving! I am very loyal, I keep a backup of all my clients' work for several years!

Anything else?

I can create a tone of voice, a persona, whatever you need. I also offer competitor analysis and digital analytics. If you are not keen on planning your editorial calendar (blog, email marketing, internal news, etc) I can do it for you. I can also show you ways to re-purpose content you already have or provide flexible content for print and digital use. I will throw in a creative mindset at no extra cost. Read some examples below.

Suits me Madam... what about other services?

Do you want me to train/coach you/your staff in digital copywriting or social media best practices? Let me know your requirements/budget and I will tailor a plan just for you. If you want web writing for a publication, please make me your best offer!

Digital Marketing Packages

BASIC: £1000 a month
  • Organic SEO & Copywriting
  • Social Media Management
    Excludes optional fee for setting up new social media channels: £50 each.

    BOOST: 1500 a month

  • Digital strategy
  • Social Media Management
  • Organic SEO & Copywriting
    Excludes optional fee for competitor analysis: £200

    BESPOKE: 2000 a month

  • Competitor analysis
  • Digital strategy Social Media Management
  • Organic SEO & Copywriting

    TERMS: Minimum commitment: 3 months (bear in mind you need one month to collect analytics).
    My recommended timeframe is six to 12 months, depending on business, to collect a good set of data.
    The package fee will be invoiced on a monthly basis. Minimum upfront deposit for each package is £500; 750; £1000.

    Consultancy Rates

  • Large organisations: £400 per day or £50 per hour
  • SMEs: £300pd or £40 per hour
  • Internet research: £30 per hour (English, Italian, French)


  • Handheld Tours (app copy & blog)
  • Uma Jenuesse (B2C & B2B)
  • All4coms
  • Bell English (blog)
  • Thomson (destination guides)
  • Danone Ireland (Aptamil, Cow & Gate, web samples upon request)
  • Rakuten (formerly, samples upon request)

  • WEBSITE BUILDING & MANAGEMENT @ University of Cambridge

  • Violence Research Centre, Criminology, University of Cambridge
  • Wellcome Trust Cambridge Stem Cell Institute
  • Sainsbury Laboratory
  • Laing O'Rourke Centre, Department of Engineering
  • Office of Postdoctoral Affairs


  • Haagen-Dazs promotion (download)
  • Win a week's beachside break for two in Turkey
  • Win Mamas & Papas vouchers worth GBP1,000! (download)
  • Feel on top of the world with Supradyn Recharge (download)


  • LONDON SERIES: 10 of the best adventure playgrounds in Islington
  • How to give your child five a day
  • Is your child overweight?
  • Food allergy or intolerance?
  • Superfoods for children
  • Travel with a toddler: Boulogne-Sur-Mer

  • Buying second-hand highchairs
  • Lindam bed rail

  • Lindam booster

  • Weaning before six months
  • Exclusive Q&A with Emma Forbes
  • Beef and broccoli stir fry
  • Chilli con carne
  • Easy paella
  • Spinach and rice fritters
  • Italian rice salad
  • Mediterranean stuffed peppers
  • Italian beef stew
  • Homemade haddock fish fingers
  • Parenting and working from home

  • Christmas gift madness